S 公司下一个阶段的重点是实现产品产业化，这意味着要将产品不断销售出去，并在这
个过程中做大公司规模，最终形成产业化经营。但是由于公司前几年主要处于产品研发阶段，
总体上来说是重产品研发而轻产品营销，因此目前真正到了需要进行大规模产品营销的阶段
却发现缺少合适的营销策略、营销人才和营销渠道。如果不能解决产品的营销问题，不但无
法实现公司产品产业化的目标，甚至会危及公司的生存。
在这种情况下，通过分析公司的自身状况和行业背景，为 S 公司设计一套合适的营销模
式成为一项非常重要的课题。
本课题的研究首先从分析公司背景和宏观背景入手，找出公司目前在营销上存在的问
题。然后运用商业模式和营销方面的相关理论，提出公司的价值主张。围绕价值主张分析公
司的目标客户并对客户进行细分，以明确公司的主要收入来源。同时研究公司可以利用的核
心资源以及业务上的重要合作伙伴。基于上述研究，运用营销管理的相应理论，研究为 S
公司制定合理的营销战略，设计相应的营销方案和营销渠道。
关键词：云计算，VDI， 营销模式，价值主张，营销战略，营销方案，营销渠道
THE MARKETING MODEL DESIGN AND ANALYSIS OF
S CORPORATION
ABSTRACT
S Corporation is an entrepreneurial high-tech company specializing
in R&D and sales of cloud computing products. The company has a clear
business development plan, and that is technology products, industrial
products and industrial capitalized. After three years of research and
development , the company in the cloud formed a centralized cloud
desktop, desktop products and distributed products as the core, cloud
computing platform, cloud security, cloud storage, cloud management
software for the complete product system ancillary products , the basic
realization of the technical product stage.
S Corporation focuses on the next stage is to achieve product
commercialization, which means that the product is to continue to sell out,
and in the process become bigger size of the company, and ultimately the
formation of industrial operations. But a few years ago mainly because
the company is in the product development stage , on the whole is a light
weight product development and product marketing , so far true to the
need for large-scale product marketing stage but found the lack of
appropriate marketing strategy, marketing personnel and marketing
channels. If you cannot solve the problem of product marketing, our
products not only cannot achieve the goal of industrialization, and even
endanger the company's survival.
In this case, by analyzing the company's own situation and industry
background, the S Corporation to design a suitable marketing model to
become a very important issue. The first study of this subject from the
analysis of the company background and macro background to start, find
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