胶轮压路机是以特制的充气轮胎对铺层材料施以压实作用，作用力包括垂直压实
力、沿机械行驶方向和机械横向的水平压实力及胶轮弹性所产生的“揉搓作用”，
能产生极好的压实效果，已经成为压实作业不可缺少的一部分。因此，胶轮压路
机在中国会有很好的市场，其销售量会稳中求增。而国内消费者在选择压路机时，
会综合考虑价格和整体性能等方面的因素，所以我们公司通过市场分析和技术分
析，针对中端市场设计出一种新型的胶轮压路机，其采用单泵单马达传动系统，
配重选择混凝土和铁屑配重类型，设计吨位为 27 吨，总成本为 348.7K。与国内
几家优势品牌的压路机相比，我们的新型压路机价格略高，但整体性能占有绝对
优势，应能赢得国内消费者的认可。通过效益分析可知，新型压路机能带来较好
的经济效益和社会效益，可以成功的进入国内市场并能取得一定的成绩。然而新
型压路机进入中国乃至亚洲市场过程中，可能会面临政策、市场、客户风险、管
理和技术等方面的风险，我们对风险进行详细分析并提出了相应的的措施，以避
免造成较大的经济损失。经过充分证明，我们设计的新型胶轮压路机进入中国乃
至亚洲是市场形势发展所需，是切实可行的。

关键字：胶轮压路机； 结构与原理； 市场分析； 技术分析； 成本与效益分
析ABSTRACT
With the large expansion of the domestic highway, railway and the water
conservancy, the demand of roller is constantly increasing. Rubber tire roller is a
special Rubber roller with pneumatic tire exerting compaction on ply material, and the
compaction includes the vertical pressure force strength, the horizontal level of along
mechanical direction of travelling and mechanical pressure force strength and rub role
due to rubber tire elastic, so that Rubber tire rollers have the excellent compaction
effect, and becoming an indispensable part of compaction. Therefore, the rubber tire
roller will have a good market in China, its sales will be steady growing. And in the
choice of roller , domestic consumers will consider the comprehensive factors, such as
price and overall performance, so through market analysis and technical analysis, our
company designed a new type of rubber tire roller for mid-market, which applies with
a single-pump and single-motor drive system, Concrete and scrap steel. its tonnage is
27 tons with total cost of 348.7K. Compared with several domestic dominant brand
roller, our new roller should be able to win the recognition of domestic consumers
according to the higher overall performance, but its price is slightly higher. Benefit
analysis shows, the new rollers bringing good economic and social benefits, will
successfully enter the domestic market and achieved certain results. However, if the
new rollers entering the market in China and Asia, it may face the risk of policy,
market, customer, management and technical, so we conduct a detailed analysis of
risk and the corresponding measures to avoid greater economic losses. It is fully
proved that the design of the new rubber tire roller entering China and Asia is
practicable and necessary for development of the market situation.
Key words： rubber tire roller rubber tire roller structure and principle
market analysis techniques analysis the cost and benefit analysis