摘要

近年来,国内海水淡化行业蓬勃发展。中南勘测设计研究院积极

把握机遇,重视海水淡化业务拓展工作,在海水淡化领域积累了一定

的资源和经验,具备发展海水淡化的良好基础,但也存在业务幵拓慢,

核心竞争力缺乏等问题。为加快海水淡化业务拓展速度,形成企业海

水淡化核心竞争力,研究制定海水淡化业务战略是中南勘测设计研究

院迫切需要解决的问题。

本文在系统梳理国内外海水淡化研究现状、发展趋势、市场前

景及企业战略管理的国内外文献的基础上,对中南院海水淡化业务

发展的外部环境进行了全面深入地研究,详细剖析了中南院海水淡

化业务发展的内部环境优劣势因素并总结归纳出中南院海水淡化业

务发展面临的机遇、威胁、优势与劣势;运用SWOT分析矩阵对中

南院海水淡化业务发展战略进行了阐述,在此背景下对发展战略进

行了设计,提出了发展战略、指导思想和发展目标,明确了战略实

施重点,最后提出了确保战略顺利实施的保障措施。本文的论述可

为中南院海水淡化业务的战略发展提供一定的指导和借鉴。

关键词:海水淡化;发展战略;中南勘测设计研究院

The Marketing Strategy Analysis Of Sea Water Desalination For

Zhongnan Engineering Corporation

Abstract:

In recent years, the desalination industry is booming. Zhongnan

Engineering Corporation actively seizes the opportunitiy, emphasising on

the desalination business development work, and accumulates a certain

amount of resources and experience in the field of desalination, which

establishes a good basis for the development of desalination. But there are

also some problems, such as slow development, lack of core

competitiveness and so on. In order to speed up the desalination business

development and set up desalination core competitiveness, it is urgent to

study and formulate the desalination business strategy for Zhongnan

Engineering Corporation.

Firstly, on the basis of summarizing the relevant literature of

desalination research status at home and abroad,trends,market

prospects and corporate strategic management,this paper makes a

comprehensive and in-depth analysis on the external development

environment of the the desalination business of Zhongnan Engineering

Corporation, and then carries out a detailed analysis of the internal

environment advantages and disadvantages factors of Zhongnan

Engineering Corporation!,by which summarizing the opportunities and

threats faced by the Zhongnan Engineering Corporation! desalination