中国企业“走出去”是经济发展的必然规律,通过不断开拓海外市场,中国企业才

能积累起丰富的国际化市场运营经验,才能让中国企业不断得变强和提升企业核心竞争

力。中国汽车市场的迅速增长让中国零部件企业有机会积累了技术能力,开拓蓝海战略,

也正符合了当下的经济发展规律。

通过学习国际化市场进入模式相关理论,以及比较进入模式之间的控制性、传播风

险和资源承诺比较,理论结合实际,分析了YF公司面临的国际汽车内饰业务市场的竞争

环境并借鉴国内汽车零部件企业国际市场进入模式,系统性的分析了未来全球汽车整车

产量发展趋势和全球知名汽车品牌厂商发展趋势。通过分析YF公司重点关注的北美市

场、中东欧市场、印度市场车型发展趋势和汽车生产厂商的发展趋势,寻找潜在的投资

机会。在分析YF公司目前的发展资源和具备的各方面能力后,通过SWOT分析YF公司在各

市场的市场定位,给与适合YF公司国际市场进入模式的发展建议。

关键词:汽车行业;国际市场;进入模式;YF公司

第II页
华东理工大学硕士学位论文

The International Market Entry Mode Research of

YF Company Interior Trim Business

Abstract

Chinese companies go overseas is the inevitable result for the economy development

rules and through the continuous overseas market broadening, the Chinese companies could

accumulate the international market operation experience and make them stronger and

increase the core competition power comparing with international outstanding companies.

The soaring development of Chinese automotive market helps Chinese automotive parts

suppliers to accumulate the advanced technics. The Chinese companies go overseas which

accordance with the current economy development rules. That's favorable climatic,

geographical and human conditions.

Through the research of overseas investment theories and compare the international

market entry mode from controlling, risk spreading and resource commitment aspects.

Combining the theories with operation,then analyze the global auto interior trim parts market

competition; refer to international market development case of the domestic auto parts

company. Systematically analyze the global auto market development trend and the

outstanding auto manufacturer's development trend to get the conclusion which is the suitable

market for YF and find the potential investment opportunity. Combine with the analysis of YF

company resources and self-market positioning to select the suitable international market

development way.

Keywords: Automotive markets; International Markets; Entry Modes; YF Company