全球经济一体化促进了CRO (合同研发组织)快速发展,大型医药研发CRO跨国企

业通过实施一体化战略、密集型战略和多元化战略取得了迅猛的发展。但是由于中国的

CRO行业还处于起步阶段,企业规模小,研发能力弱、业务种类单一等严重制约了相关

企业的发展。从现有研究来看,关于CRO战略的研究大部分集中在宏观环境层面和那些

大型的跨国公司的研究当中,因此对其战略的研究大部分集中于一体化和多元化当中。

中小企业由于自身的特点很难实施一体化或者是多元化战略,只能通过对相关资源进行

整合对资源进行最有效的利用才能促进企业的发展,因此很少受到学者的关注。

鉴于此,本文从中小企业的特点入手,选取典型案例Z公司,通过访谈、文献分析

以及资料查阅等方式获取相关研究资料。在研究过程中,本文首先将该企业定位于成长

初期,结合该时期的特点,运用SWOT分析工具对Z公司的战略环境的相关内容进行深

入研究,探讨中小型CRO企业在发展过程中应该实施的相关资源整合的一系列措施以促

进该公司战略模式的转变和战略方案的实施。在此基础上理清了Z公司战略发展方向和

模式即从产品到数据库服务战略的发展路径。

关键词:资源整合;SWOT分析;CRO

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华东理工大学硕士学位论文

Strategy Study of Initial Growth Stage Pharmaceutical R&D Enterprise

Based on the Resource Integration Theory

The Analysis of Z Company

Abstract

The quick global economic integration paces has promoted the development of CRO (contract

research organization), large pharmaceutical R&D CRO multinational enterprises has

achieved rapid development through the implementation of integration strategy, intensive

strategy and diversification strategy. But because of Chinese CRO industry is still in its initial

stage, small enterprise scale, weak R&D capability, single business are seriously restricted the

development of relative enterprises. And the existing CRO strategy studies mostly

concentrated in the macro environment level and the large Multi-National Corporation study,

therefore the study of the strategy focused on integration and diversification. Small and

medium-sized enterprises due to its characteristics are difficult to implement the integration or

diversification strategy, can only development through the integration of relevant resources in

the most efficient use,so gain little attention from scholars.

In view of this, this paper starting with the characteristics of small and medium-sized

enterprises, select a typical case of Z company, obtain the relevant research data through

interviews, literature analysis and information consultation. In the course of the study, Z

company is located in the initial growth stage. Combining the characteristics of this stage,the

SWOT analysis was used in in-depth study on related content of strategic environment of Z

company,to explore a series of measures related resources of small and medium sized CRO

enterprises, which should be implemented in the development process of the integration in

order to promote the implementation of the company strategy mode transformation and

strategic plan. On the basis of these studies,the Z company strategic development direction

and pattern were clarified, from compounds to the database service.

Key Words: resource integration; CRO; SWOT analysis