当今的中国企业级服务器市场中机遇和挑战并存。一方面,服务器产品的功能同

质化现象严重,市场中充斥着各种功能类似,但不同品牌的服务器产品。这将将导致

该产品的利润空间不断下滑,使得原本功能就标准化的服务器制造产业将无利可图。

另一方面,云计算、大数据等信息化应用新增长点的出现,又扩大了原本萎靡不振的

服务器市场需求。这使得原本增长速度就不快的服务器市场中的竞争变得越发激烈。

在这样的市场形势下,如何体现出差异化的竞争策略,在扩大市场份额与保持利润之

间保持平衡,是每一个服务器供应商都面临的抉择。

本文正是在这样的市场形势背景下,基于戴尔公司转型前后的变化,对戴尔公司

的差异化竞争策略在服务器市场上表现的变化,做了一次深入的调查分析。首先,论

文从戴尔公司的转型动机和目标入手进行分析,通过对当前戴尔公司在产品线、内部

组织结构上所完成的变革做出总结和归纳。其次,分析了中国服务器企业市场当前的

竞争状况,同时对未来的服务器市场的趋势做了宏观预测。佐证了戴尔公司和其他竞

争对手在服务器市场中现在处在的位置。最后,通过SWOT分析有针对性地为戴尔公

司如何发挥自身优势,扬长避短在服务器市场的发挥竞争优势提出了建议。希望戴尔

公司在中国的企业级服务器市场中,能够更加适应未来市场的变化和发展。

关键词:竞争策略,服务器行业,服务转型,解决方案

第II页
华东理工大学硕士学位论文

X86 Server competitive strategy research of Dell Inc. in the context of

service oriented transformation

Abstract

Nowadays opportunities and challenges are coexists in Chinese x86 server market. On the

one hand,the features of x86 servers is very standardized, the market is flooded with a variety

of different brands of server products but with quiet similar functions. This makes

profitability of server product which has been already homogenized even worse. On the other

hand, new growth point of IT industry such as cloud computing, big data and other

information technology applications emerge, also expanded the original flagging server

market demand. This makes competition in server market whose original growth rate is not

fast becomes increasingly fierce. In such a situation, how to implement a differentiate

competitive strategy, making a balance between expanding market share and maintaining

profits is the choice which every server vendors will have to face with.

This article is written in this context of current market situation, by an in.depth

investigation and analysis on the basis of the server market performance differences Dell Inc.

have been made before and after Dell's solution oriented strategic transformation. First, the

paper began with the analysis of the motives and goals of Dell's transition. Through the

review and summarize for the transition progress Dell have been made on product line and the

internal organization conclude that Dell Inc. has successfully step into the role of solution

provider roles. Secondly, through five.force model to analyze the competitive situation of

Chinese server market. Combined it with the trend of Chinese economic development in the

future come up with a simple prediction for Chinese server market. Corroborated Dell's

competitive position in Chinese server market by a comparison of Dell's server market

performance with other competitors. Finally, A SWOT analysis is gave for operable

approaches to help Dell Inc. to gain competitive advantages in Chinese server market in the

future. I hope Dell can be more responsive to server's market changes and developments.

Key words: Competitive strategy, x86 server market, service oriented transformation,solutions