HMD公司是中国船舶工业集团公司所属的一家生产大功率船用柴油机和大型工程

成套装备的专业化现代企业,在船舶配套领域历史悠久,可以说是中国船用低速机制造

的领军人物。从2008年幵始的金融危机对中国船舶制造行业产生了非常大的影响,作

为船舶配套业的第一品牌,公司的发展也与中国和世界造船业所面临的问题和困难等息

息相关,正经历着从船舶行业大发展所带来的繁荣到受经济危机冲击所导致的困难局

面。根据目前所面临的形势分析,如果今后几年航运市场复苏乏力,没有大量的船舶订

单补充,生产能力有限、技术积累不足、产品结构单一将使公司面临订单不足甚至生存

危机。作为行业中的龙头企业,目前HMD公司运行平稳但缺乏足够的成长力。因此,

本文旨在研究在目前的内外部环境下HMD公司的发展战略,有着强烈的现实意义。

本文从HMD公司的实际出发,基于战略管理理论研究,通过对公司内外部环境分

析,运用波特五力模型、PEST和SWOT等方法对HMD公司的发展现状进行了分析,

得出HMD公司在发展过程中所处的优劣势和船用柴油机行业未来发展的趋势,同时对

其发展战略进行了分析和归纳,进一步设计出HMD公司转型发展的三个新的发展战略,

即技术升级、服务延伸和投资发展战略,并且对这三个新战略的具体实施方法和途径、

评估改进、注意事项和保障措施进行了探讨和建议。

在当前船用柴油机市场竞争激烈的大背景下,本文通过对HMD公司发展战略的探

讨,重新审视了 HMD公司所处的行业环境,研究了转型升级、增强企业自身竞争力、

业务发展战略等问题,希望对同行业公司的生存和发展提供借鉴与参考。

关键词:HMD;船用柴油机;战略管理;环境;发展战略

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华东理工大学硕士学位论文

Research on the development of HMD's strategic transformation

Abstract

HMD,owned by the Chinese Shipbuilding Industry Corporation, is a specialized modern

enterprise to produce high-power marine diesel engines and large engineering outfits, which

has a long history in the field of shipping and can be said to be the leader of Chinese marine

low-speed machine manufacturing company. The finance crisis of 2008 had a very bit impact

on the Chinese shipbuilding industry. As the first brand of marine equipment industry, HMD's

development is closely related to national and global shipbuilding industry, which have

suffered many problems and difficulties and is experiencing the change from the prosperity to

the difficult situation that is caused by the financial crisis. By the analysis of the current

situation, if the shipping market recovery is weak in the next few years, HMD will face a

shortage of orders or even the crisis of surviving caused by the limited production capacity,

lack of technology accumulation, single product structure. As the industry's leading

enterprises, HMD is currently running smoothly but lack of the adequate growth strength.

Therefore,the paper aims to study the HMD's development strategy in the current internal and

external environment, which has a strong practical significance.

From the HMD's reality,based on the study of strategic management theory, analysis of

internal and external environmental, using Porter's five forces model, PEST and SWOT

methods, the paper tells us the advantages and disadvantages of the HMD, and the future

trend of marine diesel engine industry. Simultaneously, the paper analyzes and summarizes

the development strategy,designs three new development strategy of HMD's restructuring

and development, that is technology upgrading, extension services and investment

development strategies,and discusses and recommends to the ways of implementing these

specific three new strategies, assessment improving, precautions and security measures.

In the fierce market competition of marine diesel engine, by the discussion to the HMD's

development strategy,the paper study the upgrading, enhancing their competitiveness,

business development strategy and other issues by re-examining industry environment of

HMD, and hope it could be reference for the industry's survival and development.

Keywords: HMD; marine diesel engines; strategic management; environment; development

strategy