本文以政府应对网络舆情为研究对象，根据《第 31 次中国互联网络发展状
况统计报告》介绍我国互联网以及网民发展状况，进而对网络舆情的概念、载
体、特点建议陈述，并结合当前网络热点、焦点事件对网络舆情的特点加以举证
分析；其次，从公共管理学和心理学角度出发，根据互联网络的自由性、虚拟
性、开放性等特点，政府在应对网络舆情时面临的挑战，如：政府的公共关系处
理能力薄弱、对网络舆情存在的一些认识误区和偏激行为、网络治理能力低、信
息管理和危机管理意识不强且能力缺乏、持续膨胀的诉求与有限的政府能力等；
最后，针对政府所面临的挑战提出相应的策略，如：规范政府在网络舆情中的角
色定位，通过加强政府的善治能力及塑造公信力来重塑诚信政府、透明政府形
象，强化并提高媒体对舆论引导能力，加强沟通与规制建设民主与法制政府，从
危机管理和信息管理两方面完善政府的危机管理体制，从而提升对网络舆情的整
体效能。
关 键 词：网络舆情；政府；应对策略；挑战
论文类型：应用研究II
Subject: Reareach on government position towards network public opinion
Specialty: MBA
Name: ShenShanmei
Supervisor: ZhuXuangong
ABSTRACT
With the rapid development of Internet and the population of Internet always
growing, Internet public opinion events continuously are exposed in the network, such
as: Japanese car events smashed, the officer Mr. Yang who possess a lot of expensive
watches, Ms. Gong who possess a lot of house property, etc. Those events have caused
a certain of impacts in society, and also have an effect to the government's legitimacy
and credibility. This is a challenge to our government, while it is also a challenge and an
opportunity to the construction of democratic countries. Therefore, the government
cannot avoid dealing with the topic of network public opinion.
The paper focuses on government response to network public opinion, which is
based on《The 31th China Internet network development state statistic report 》which
introduces the Internet and development status in our country, and further states the
concept, carriers and characteristics of network public opinions, and issues evidence
analysis combining with the current network hot spots, focus events on the
characteristics of network public opinion. Secondly, proceed from the perspective of
public management and psychology, and according to the freedom, the virtualization
and the openness of internet. The challenges are existed in the government in dealing
with the network public opinion, such as: the capacity of the government's public
relations is weak, there exist some misunderstandings about the network public opinion
and extreme behaviors, governance capability is low, lack of consciousness in
information management, and the ability of crisis management is not strong, continuous
expansion of demands and the limited government power, etc.; Finally, the paper puts
forward the corresponding strategies in view of the challenges faced by the government,
such as: standardizing the role of government in the network public opinion, thought
strengthening the government's ability of good governance and building credibility to
reshape the honest government, transparent government image, strengthening and
improving the ability of media of public opinion guide, strengthening communication
and regulation construction of democracy and the rule of law government, from two
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