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基于流程管理的B公司汽车碰撞安全开发流程改进_MBA论文(67页).zip

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更新时间:2015/3/18(发布于江西)

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文本描述
- I -
摘 要
随着我国汽车产业的发展,汽车消费者已变得日益成熟、理性,更加注重汽
车品质。调查显示,消费者在购买轿车时,安全、品牌、外观成为最重要的参考
因素,其中“安全”以高达 42%的比例成为了消费者购车主要的考虑因素,这充分
说明在汽车日益普及的今天,关乎生命的汽车安全性能受到了空前关注。残酷的
市场竞争促使我们的自主品牌汽车企业不断引进、开发更高性能产品,其中安全
性能成为改进和提高的焦点,在进行新车型的开发过程中,尤其重视碰撞安全性
能的开发。而随着国内新车型开发周期的不断缩短,汽车碰撞安全的开发周期也
在相应缩短。因此,汽车碰撞安全开发流程的管理与优化就变得尤为重要。

随着项目研发周期的缩短以及在研项目的不断增加,B 公司在汽车碰撞安全
开发过程中暴露出的问题逐渐增多,造成研发成本的增加、研发周期的延长,甚
至对市场销售产生负面影响。因此,B 公司亟需找到一套行之有效的方法来避免
在碰撞安全开发过程中出现的各类问题,提高汽车碰撞安全开发工作的效率,降
低研发成本。

本文采用流程管理的思想和管理学的研究方法,对 B 公司汽车碰撞安全开
发流程中的问题点进行分析,找出问题产生的原因。然后通过对流程的改进来解
决 B 公司碰撞安全部门在汽车碰撞开发流程中存在的问题,制定较为合理的产
品开发流程模型。最后通过实际案例对改进后的开发流程模型进行监测、评估,
并提出持续改进设想。

通过改进后的碰撞安全模型在 V 项目中的效果评估,认为改进后的碰撞安
全开发模型可以有效解决使用原流程中出现的问题,不仅为 B 公司节省了大量
的研发费用和研发周期,还从根本上为 B 公司的汽车碰撞安全开发提供了一条
新的思路。

关键词:流程管理;汽车碰撞安全;性能开发Abstract
Abstract
With the development of vehicle industry in china, vehicle quality and
performance are getting increasingly significant to consumers. A survey shows that
vehicle consumers are putting safety,brand and appearance as the top 3 important
considerations when they are purchasing a car and a portion of 42% of them deem that
safety is the most important factor. Vehicle makers are highly valuing safety
performance of their products as a response, however, in the meantime, vehicle
product developing period is cut down by the severe competition of the market.
Therefore, using process management method in vehicle safety performance
development is inevitable.
As the reducing of development cycle and rising amount of projects, issues from
vehicle safety development in B motor group are increasing significantly, which lead
to the increasing of cost and delaying of product delivery. Even worse, the issues
would account for negative influence on the market. Therefore, a new way is needed
in B motor group to resolve the issues.
The concepts of BMP and management methods were introduced in this study to
analyze the problems in safety development process in B motor group, and found the
root causes of these problems. A new process module also was built via improving the
original process. Finally, the new process module was implemented to a new project
to value its effect.
A conclusion was obtained by implement the new process module to V project:
the new process module can effectively resolve the problem in vehicle safety
development. It can not only reduce the cost and time in vehicle safety development,
but also offer a new method in vehicle safety development for B motor group.
Keywords: BMP, Vehicle Safety Performance, Performance Dvelopment