首页 > 资料专栏 > 论文 > 经营论文 > 战略管理论文 > 宁波港铁矿石业务发展战略研究_MBA硕士论文(55页).zip

宁波港铁矿石业务发展战略研究_MBA硕士论文(55页).zip

资料大小:449KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2015/3/11(发布于浙江)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
- I -
摘 要
随着国民经济的持续发展和工业化进程的加快使我国对钢铁产量的需求不
断增加,以我国华东地区的经济发展趋势来看,对港口码头的吞吐能力缺口还很
大,尤其钢铁行业、化工行业对港口的需求尤为旺盛。宁波港域是宁波-舟山港
的重要组成部分,由北仑港区、镇海港区、甬江港区、大榭港区、穿山港区、梅
山港区、象山港区、石浦港区组成,是一个集内河港、河口港和海港于一体的多
功能、综合性的现代化深水大港。宁波港是中国大陆沿海最早拥有 10 万吨级和
20 万吨级矿石中转码头的港口,经营矿石中转业务历史超过 20 年,上个世纪一
直处于领先地位。

借助战略管理的相关理论及分析工具,本文通过收集历年来宁波港铁矿石运
输相关的数据和资料,对宁波港在铁矿石运输面临的外部行业环境、外部和内部
影响因素进行分析。在此分析的基础上对将来的船型,行业进步,公司发展进行
了一定程度的预测。然后通过分析和预测得出的机遇和危胁,进行 SWOT 分析,
在调查统计基础上,制作 IFAS 和 EFAS 分析表。最后借助分析获得的数据提出相
应的策略方案,尤其是对舟山港域铁矿石中转基地建设的可行性进行了论证,最
后通过方案比选得出较优方案。

关键字:宁波港,铁矿石,战略研究,中转-Ⅱ-
Abstract
With the continued development of the national economy and accelerate the process
of industrialization of our country on the increasing demand for steel production in the
East China region's economic development trend, the port terminal handling capacity gap
is still very great , especially in the steel industry , the chemical industry demand is
particularly strong for the port . Ningbo Ningbo Port field is - an important part of
Zhoushan Port from Beilun , Zhenhai port , Yongjiang Port , Daxie Port ,Chuanshan Port ,
Meishan Port , Xiangshan Port, Shipu Port composition, is a set river port , river port and
harbor in one of the multi-functional,comprehensive modern deep-water port . Ningbo
Port is the first Chinese mainland coast with 10 -ton and 20 -ton ore transshipment
terminal ports, operating ore transshipment business history of over 20 years , the last
century has been in a leading position.
Based on the theory of strategic management , the first of Ningbo Port Group in the
external environment facing transport of iron ore were analyzed , including the macro
environment and industry environment . Macro environment analysis, respectively, of the
political environment, economic environment, social and technological environment are
analyzed. Then the external environment and internal environment factors for further
analysis. Internal and external environmental analysis , based on the breakdown of Ningbo
Port Group's iron ore transportation business 's strengths and weaknesses , opportunities
and threatens , and the SWOT analysis, survey , based on the analysis of production IFAS
and EFAS tables. Finally the data obtained with the analysis put forward appropriate
policy solutions , particularly for iron ore transit base Zhoushan Port field were
demonstrated the feasibility of building and finally through the scheme comparison drawn
optimum solution
Key words: Ninbo port,iron,strategic research ,transshipment