目前中小企业提供了 75%以上的城镇就业岗位，也逐渐成为一些高校应届毕业生
就业的重要渠道。 因此，研究中小企业发展策略，帮助中小企业走出困境，加快
发展，对创建和谐社会和实现中华民族复兴的伟大梦想有着重要意义。
随着市场竞争的更加激烈，顺明科技有限公司在发展中也遇到了很多问题，
通过对国内企业的分析，确定战略管理对中小企业发展十分重要，制定出发展战
略成了迫在眉睫事情。本文利用 SWOT 分析法对顺明科技有限公司内外部环境进
行了分析，并通对企业管理信息化市场需求的发展趋势预测，认为顺明科技有限
公司在企业信息化管理市场中存在一定优势：市场需求大、企业经营稳步发展、
员工素质高、积累了一定的客户资源。结合公司的优势，确立了顺明科技有限公
司的发展战略为以客户为中心以服务为导向的服务营销战略。对涉及公司内部组
织、经营范围、服务方式等三方面的有关发展战略方案进行分析、选择，确定了
以差异化服务、整体方案式服务、多样式服务及对外合作式服务等来提升公司竞
争力。并就这些发展战略制定具体实施保障措施。
顺明科技有限公司的发展过程，是中国许多小企业发展的缩影，许多小企业
都经历或者正在步入这样的阶段，希望通过本文的分析研究，能为制定小企业发
发展思路提供参考，提醒小企业重视企业的战略管理，只有明确了目标的企业，
才有发展的方向和动力。企业要做到知己知彼，认清本企业所处的环境和企业本
身的优势和弱势，找出制约企业发展的关键因素，再制定解决问题的方案，企业
发展过程也是不断发现问题解决问题的过程。总之，企业要发展就必须确定目标，
然后是制定达到目标的方法，这样才能推动企业不断发展壮大。
关键词：中小企业，战略管理，服务营销ABSTRACT
With deepening of reform and opening up policy of China, the middle and small
enterprises are developing rapidly which accelerates the development of economy and
creates millions of job opportunities. The middle and small business is playing an
important role in our economy model. It has low-administrative-cost and flexibility
features. From the past statistics about 75% of the job opportunities in urban area are
provided by middle and small business. It is also attracting more and more new graduate
students from college. To sum up, a research of middle and small business about how to
improve their develop model has key value in our modern society.
Nowadays, the market place in China has become increasingly competitive.
Shunming Tec, a typical middle size technology company, is now facing a bottleneck
during its development. It's important to analyses those domestic companies and come
up with a new business strategy for them. In this paper, we use SWOT model to analyze
Shunming Tec's inside and outside environment and predict the possible develop trend
from the current needs of the market. We find that Shunming Tec has taken advantage
of information management system of the market to get ahead of the others. With its
other advantage like market needs, stable development process, well-trained employees
and customer resource, we propose a service-marketing strategy focusing on company
organization, business scope and service model accompanied with detailed steps on how
to achieve the goal.
The development of Shunming Tec is an epitome of the overall situation of all other
middle and small business in China. We hope our work in this paper can offer them
valuable advices. A company cannot develop well without a goal and it's the company's
duty to find their way to the goal and make use of their advantage to survive and thrive.
Key words: small business, strategic management, service marketing
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