关键词：营销战略；半导体；区域营销；市场营销；
III
Abstract
Increasing with the extensive application of semiconductor products, China's
demand for its products is bigger and bigger , making China semiconductor market
become one of the most intense competitive markets, in the fierce market competition,
in order to achieve effective role in the consumer market how to formulate the
corresponding marketing strategy plan; How to provide consumers with satisfactory
service; How to make marketing activities form harmonious and unified whole in the
enterprises is practical problems in the companies marketing to solve. In this paper,
we study the object of the northeast branch A company affiliated with A multinational
semiconductor companies, this article is for the northeast market of A company
marketing research question, research which is divided into three major parts:
introduction, main body, conclusion of this paper. In the introduction part of this
article researches the background of the semiconductor industry, the marketing
strategy of domestic and foreign research present situation, research methods of this
paper are briefly introduced. In main body of the thesis mainly discusses the basic
marketing situation of northeast branch of A company, pin was presented on the basis
of the problems in the northeast branch of A company's marketing environment has
carried on the detailed analysis, and proposes the corresponding solution. In the
conclusion part of this paper further summarized and defined the meaning of research.
Keywords: marketing strategy; Semiconductor; Regional marketing; Marketing;
In the human resource management is more and more important today, t
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