本文把 CG 公司作为研究对象，并根据工业品消费特征，从产品、价格、促销、渠
道几个方面入手，全面研究 CG 公司的营销活动，并研究了企业在华南市场的营销环境
及营销策略。本文使用了 PEST、STP、4CS、4Ps、SWOT 和企业管理的有关理论，通
过分析找到能够更完善 CG 公司 LOW-E 节能玻璃的营销策略方案。为了保证营销策略
的实施，本文还根据 CG 公司的实际情况，提出了相应的实施建议。
本文以市场营销等理论为基础，定性分析为主，结合适当的数据定量分析，所研究
的内容对 CG 公司当前和未来的生存及发展具有较好的指导意义和实际应用价值，对玻
璃行业的其他企业也具有借鉴意义。
关键词：市场营销、玻璃深加、建筑 LOW-E 节能玻璃
ABSTRACT
The rapid development in the past 30 years of reform and opening up, Chinese
manufacturing industries have been matured. Manufacturing industry enterprises competition
is increasingly fierce, the survival of enterprises is more difficult than in the past. If an
enterprise wants to make the development and growth, not in the clueless clueless
participation in the competition as the last century, but to take the road of the market
professional, developed from the internal strategy, production management, even to the
formulation of the marketing strategy in the profound influence towards the development of
the enterprise, development of any link problems will hinder the enterprises. Especially in
today's market environment, the author thinks that the importance of marketing strategy has
been incapable of further increase. At present, in the fierce market competition environment,
only a good marketing strategy of enterprises, and make the overall strategy for service, to
win the market order, to create profits support for the development of enterprises. Melatonin
and success of Wong Lo Kat and three strains of oral liquid of great success in the description
of the importance of marketing strategy.
This paper takes CG company as the research object, and according to the characteristics
of industrial products, starting from the product, price, promotion, channel aspects, a
comprehensive study of CSG company marketing activities, and studies the enterprise
marketing environment in the Southern China market and the marketing strategy. This paper
uses the theory of PEST, STP, 4CS, 4Ps, SWOT and enterprise management, marketing
strategy can find better CG LOW-E through the analysis of energy-saving glass. In order to
ensure the implementation of marketing strategy, according to the actual situation of CG
company, put forward the corresponding
This paper is based on the marketing theory, qualitative analysis combined with
quantitative analysis, appropriate, has guiding significance and practical application value in
the study of the contents of the CG company current and future survival and development,
also has reference significance to other enterprises in the glass industry.
Keywords: Marketing; Deep processing of glass; LOW-E glass
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