奥迪新产品投放活动方案—重庆站 成都国风 GAAC CD 奥迪新产品投放活动概述Audi new products launching activity brief introduction 本次活动为区域层面的奥迪新产品投放活动。将邀请区域内的媒体、经销商和客户参加，目的是使投放活动接触到更广泛的用户，充分扩大新产品投放的市场声音和影响力。 This activity is the Audi new products launching activity of the area and will invite the local media, distributors and clients for contacting wider users through the launching activity, and completely expand market voice and force of the new products. 投放车型： A4L(含10年型+1.8T+2.0T 155KW)、A6L(含10年型+2.7TDI)和Q7 PA三款车型。 Launching cars: A4L (including 2010 type+1. 8T+2. 0T 155KW), A6L(including 2010 type +2. 7TDI)and Q7 PA. 数量：车辆数为26台，具体为： Quantity: 26 cars, shown below: A4L MY ：10台； A4L MY: 10 cars; A6L MY ：6台； A6L MY: 6 cars; Q7 PA ：6台； Q7 PA: 6 cars; TT，A5(S5)，A8L(S8)，R8：各1台；TT, A5(S5), A8L(S8), R8: 1 car respectively; 人员构成：经销商 大客户 区域客户 区域媒体 活动规模：预计180人。 投放活动主题和主画面 ：奥迪总部市场部统一设计。 活动场次：在重庆做一场投放活动。 Staffs: distributors key clients area clients area media Activity size: every activity is estimated as 180 guests. launching activity theme and main menu: designed by Audi headquarter market department. Activity: one activity in Chongqing respectively. 奥迪新产品投放活动目标解析 Audi new products launching activity target explanation 奥迪新产品投放活动前期调研Audi new products launching activity early phase investigation and research 为了更好的服务奥迪新产品投放活动项目，提出有针对性的策略和创意方案，我们在前期针对奥迪经销商、消费者、奥迪竞品品牌及奥迪产品进行了调研。 In order to provide better service for Audi new products launching activity project, present targeted strategy and originality plan, we have performed investigation and research on Audi distributors, consumers, Audi competitive products brand and Audi products in early phase. 具体调研情况及结果，详见附件：《奥迪新产品投放活动调研报告》 Please see “Audi new products launching activity investigation and research report” for detailed information on investigation and research situation and result: 奥迪新产品投放活动 前期调研 Audi new products launching activity early phase investigation and research 1、奥迪经销商： 调研对象：经销商市场总监 2人、销售总监2人、销售顾问8人； 调研方向：经销商需求、奥迪新产品特征。 1. Audi distributors: Investigation and research objects: distributors market supervisor: 2, sales supervisor: 2, sales consultant: 8; Investigation and research direction: distributors demands, features of Audi new products. 2、消费者： 调研对象：豪华车消费者17人； 调研方向：消费者需求、对奥迪新产品的关注点。 2. Consumers: Luxurious car consumers: 17; Consumers demands, focus point to Audi new products. 3、奥迪竞品品牌： 调研对象：奥迪竞品经销商市场总监1人、销售顾问3人； 调研方向：市场形势及需求。 3. Audi competitive products brand: Audi competitive products distributors market supervisor: 1, sales consultant: 3; market trend and demands. 4、奥迪产品： 调研对象：奥迪经销商技术总监1人、汽车俱乐部专业人士3人； 调研方向：奥迪新产品特征、专业试乘试驾建议。 4. Audi products: Audi distributors technical supervisor: 1, auto club professional gentries: 3; Features of Audi new products, professional test drive suggestions.