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MBA硕士范文_泉州数字对讲机产业发展问题和对策(59页).rar

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更新时间:2018/10/24(发布于福建)

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文本描述
摘 要
由于模拟对讲机标准存在着许多缺陷,如:频谱利用效率不高、业务类型
单一、语音通讯质量较低等,已逐渐无法满足客户的需求。当今,在国际上特
别是在欧美等发达国家,都逐渐采用技术体制转型的方式,将对讲机的技术从
模拟技术升级为数字技术。相比模拟对讲机,数字对讲机可以提供更多的业务
内容,并且在业务的质量、保密特性、连接性和频谱效率等方面都将有着较大
的提高,如在同种条件下,同一时间同一地域内最大能容纳的数字对讲机个数
是模拟对讲机个数的四倍
2009 年 12 月 12 日,国家工信部正式发布 666 号文,确定了我国对讲机模
拟技术体制转为数字技术体制的时间表,到 2016 年 1 月 1 日,模拟对讲机完全
退出中国的历史舞台,数字对讲机将完全取代模拟对讲机。而泉州市经过 30 多
年的发展拥有了相对成熟的对讲机产业链,是国际上模拟对讲机最大的产业基
地,对讲机产量大、品种多、品牌多、营销渠道多、从业人员多,形成了从配
件到整机的产业链和销售网络。虽然泉州对讲机企业生产的模拟对讲机数量,
占据全球市场的大约 80%,但普遍存在企业规模小、自主创新能力弱、人才匮乏
等问题,随着世界对讲机产业“模拟转数字”浪潮的到来,泉州市传统对讲机
企业的将面临着严峻的挑战
经研究,本文认为,虽然挑战巨大,但是如果泉州市数字对讲机产业能把
握“模转数”的转型发展机遇,结合泉州市对讲机产业自身在微波通信和营销
渠道等方面的优势,以技术创新为核心,推动泉州市对讲机产业结构调整和升
级,通过建立创新平台,实现产业共性、关键技术研究开发,人力资源培育,
市场营销,加大支持扶持等方面破解制约泉州数字对讲机产业进一步发展和提
升的因素,泉州的对讲机企业不仅能保持原有的市场分额,还能用泉州对讲机
企业在成本、营销渠道等方面的优势,进入原来被欧美日企业控制的高端市场
关键词:数字对讲机 挑战 发展战略 技术创新
II
Abstract
Because the analog interphone standard has many defects, such as: the spectrum
utilization efficiency is not high, single business, voice communication quality is low,
has been unable to meet the needs of the customers. Today, in the world especially in
the developed countries such as America and Europe, are gradually adopted
technology system transformation, will upgrade the interphone technology from
analog to digital technology. Compared with the analog interphone, digital interphone
can provide more service content, and in terms of quality, security, connectivity and
spectral efficiency of business will be greatly improved, such as: under the same
conditions, the same time in the same geographic area can accommodate the number
of digital interphone is four times the number of analog radio.
December 12, 2009, the Ministry of Industry and Information Technology of the
People's Republic of China Circular No. 666 to determine the timetable for our
interphone analog technology system to digital technology system, to January 1, 2016,
analog interphone completely exit the stage of history in China, digital interphone
will completely replace analog interphone. After more than 30 years of development,
Quanzhou has a relatively analog interphone industry chain, analog interphone and
the largest industrial base in the international, interphone production, variety and
more brands, marketing channels, practitioners, formed from the accessories to the
whole industry chain and distribution network. Although the number of analog
interphone Quanzhou interphone production, accounted for about 80% of the global
market, but the prevalence of small-scale enterprises, the ability of independent
innovation is weak, the lack of personnel, with the arrival of the wave of the world
radio industry analog to digital, Quanzhou traditional walkie-talkie enterprises will be
faced with severe challenges.
After research, the paper argues that, although a huge challenge, but if the digital
radio industry in Quanzhou can grasp the development opportunities in transition
analog to digital , Combined with the interphone industry of Quanzhou city itself in
microwave communication and marketing channel advantages, technology and
innovation as the core, to promote Quanzhou interphone industrial structure
adjustment and upgrading industrial generic, through the establishment of a platform
for innovation, research and development of key technologies, human resources for
training, marketing, and increase support for enabling crack constraints Quanzhou
digital interphone industry to further develop and enhance the factors, interphone
enterprises in Quanzhou not only to maintain the existing market share, Quanzhou
interphone can use the advantage of the cost, marketing channels entering the original
European, American and Japanese companies control the high-end market.
Key words:Digital interphone challenge development strategy technology
innovation