首先，本文在参照以往战略资料和历史资料的基础上运用战略理论、市场营销
理论、物流理论、管理信息理论等观点和方法，从宏观环境和行业环境着手分析秦
皇岛集装箱业务发展的外部环境。从基础设施、货源腹地、市场需求、集疏运能力、
生产管理、人力资源、信息化建设等方面，分析了秦皇岛港新港湾集装箱码头有限
公司发展的内部环境。
其次，通过对内、外部环境的定性分析，总结了秦皇岛港新港湾集装箱码头有
限公司未来发展的机会、威胁、优势和劣势。运用移动平均法对秦皇岛港集装箱吞
吐量合理预测分析，得出未来五年的吞吐量预测数据。
最后，在定性和定量分析的基础上，制定了秦皇岛港新港湾集装箱码头有限公
司的战略方针和战略目标，确定了公司成本领先的战略模式。为了配合上述战略的
实施，提出了一系列的对策和具体保证措施。
本文创新之处在于：通过采用定性和定量分析相结合，运用 SWOT 模型和移动
平均法论证了秦皇岛港集装箱业务的发展模式，提出秦皇岛港集装箱业务的发展战
略模式设计和实施保障，为秦皇岛港集装箱业务未来的发展指出了方向。
关键词：集装箱；秦皇岛港；发展战略Abstract
Container transportation developed since the 1970s, due to its fast, safe, accurate, and
the advantages of the direct, is widely used in international trade, and become the port
development direction in the future. After China's entry into the WTO, international trade
will increase, at the same time, steady economic growth in hebei province and put forward
the two ring ring the Beijing and tianjin, the bohai sea policy and the development of
Marine economy and the port-vicinity industry new initiatives, all for the development of
qinhangdao port container business provides a better development space and the
development of the time. In the face of significant new strategy development period,
qinhuangdao, new port container terminal co., LTD., should be timely and dynamic,
long-term planning for its future development.
First of all, based on the strategy of reference data and historical data on the basis of
strategic theory, marketing theory, theory of logistics, management ideas and methods of
information theory, from the macro environment and industry environment analysis of
qinhuangdao external environment for the development of container transportation
business. From the infrastructure, the supply of goods hinterland, market demand,
transportation capacity, production management, human resources, information
construction and so on, analyzed the qinhuangdao port internal environment for the
development of new port container terminal co., LTD.
Secondly, through the qualitative analysis of internal and external environment,
summarizes the qinhuangdao port container terminal co., LTD., for the future development
of new opportunities, threats, advantages and disadvantages. Using the moving average
method to qinhuangdao port container throughput forecast analysis, reasonable throughput
forecast in the next five years.
Finally, on the basis of qualitative and quantitative analysis, formulated the
qinhuangdao port container terminal co., LTD. New strategy and strategic goals, determine
the company's cost leadership strategy pattern. In order to coordinate the implementation
of the strategy of the above, a series of countermeasures and concrete guarantee measures
are put forward.
This article innovation lies in: through the combination of qualitative and quantitative
analysis, SWOT model and moving average method of qinhuangdao port container
business development model, with an eye to the future and the rule of the logistics, put
forward the development strategy of qinhuangdao port container business model design
and implementation of security, pointed out the direction for the development of
qinhuangdao port container business in the future.
Keywords: container; qinhuangdao port; development strategy
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