The Study of Supply Relationship Management for Multinational
Manufacture Corporation
ABSTRACT
With the economic globalization and rapid development of productivity, the domestic
manufacture has been developed rapidly. Most of multinational companies with competition
have established plants or administrative office in China. The dependence on the local
supplier resource to enlarge the business and marketing has become the sourcing of
continuous development for multinational corporations.
The meaning of supplier relationship management (SRM) is managing the relationship
of corporation and supplier validly. The ultimate goal of SRM is to keep performance and
reduce the operation risks for the corporation. The proper SRM will help to promote the
performance of multinational corporations. But due to lack of essential trust, symmetry of
information, the difference of culture or other reasons in actual activities of supplier
relationship management, the Pop- status of local SRM for multinational corporations are not
optimistic.
This thesis firstly depicts the relevant theories of supplier relationship management, and
concludes the main previous literatures in supplier relationship management. Then, according
to the familiar manufacture area of writer, this research will focus on the status and main
characters of supplier relationship management, to search and analyze the root causes of
existed status of SRM. The thesis explores the index correlation of relationship quality,
cooperation styles and corporation attention performance according to theories research,
empirical research and case study. The purpose of this thesis is to provide some improvement
advices of local SRM and help to promote the performance and reduce the operation risks for
the multinational manufacture corporation.
Key words: Multinational Manufacture Corporation, Supplier Relationship Management
(SRM), Corporation Attention Performance, Quality of Relationship,
Cooperation Style
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