摘 要
戴尔公司作为全球领先的 PC 电脑厂商，从 1000 美金的创业到如今年营业额
高达 600 多亿美金，可以说是 PC 行业的奇葩。尤其是戴尔（中国）有限公司，从
1998 年成立之处就一直保持高速发展，然而随着在 2006 年被竞争对手惠普公司挤
下世界排名第一的位置后，随后几年戴尔（中国）有限公司发展出现了缓慢发展，
在战略上又出现了一些偏差，以致退休的 CEO 迈克尔·戴尔又再次出山，重新掌
管戴尔公司，而随之而来的是面临两大挑战：一是面对当前全球经济危机依然蔓
延，对全球 IT 市场是一大挑战；二是整个 IT 行业发展趋势到了后 PC 时代，依靠
PC 产品打出一片天地的戴尔公司，面对当前 IT 的发展趋势，在后 PC 时代，它将
如何应对？文章运用企业战略管理的相关理论基础，研究和探讨了戴尔（中国）
有限公司在后 PC 时代形势下的企业战略。

文章介绍了戴尔（中国）有限公司的基本情况，运用企业战略管理理论对戴
尔（中国）有限公司的外部环境、产业环境、竞争环境以及内部环境进行了定性
分析，用 SWOT 分析法找出企业发展的优势和劣势，机会和挑战，最后通过现有
的战略和未来战略的分析，得出后 PC 时代，戴尔（中国）有限公司的战略选择。

文章还对戴尔（中国）有限公司的运营进行了分析，包括了六个方面：商业模式、
生产系统、摒弃库存、呼叫系统、企业文化和财务状况，所有的分析都是结合作
者本人在公司工作体会和当前实际情况进行了研究和分析。

戴尔（中国）有限公司虽然面临很多挑战，但也面临诸多的机会。尤其是在
中国的 4~6 级城市。

关键词：IT，战略管理，后 PC 时代，戴尔（中国）有限公司

ABSTRACT
As a global leading PC company, Dell has improved the business revenue to 600
billion from 1000 dollars, which is a truly miracle in the PC business field .especially,
Dell (China) Co., Ltd Kept to high-speed development since it was founded in 1998.
However, in 2006, Dell Speed had been pulled down by its No.1 competitor --HP.
After that , Dell (China ) Co., Ltd slowed down its high-speed development ,that also
caused by some wrong business strategies .All that situations made Michael Dell back
to dell, to operate the whole company again, after he retired. meanwhile, there were two
challenges: firstly, the global economic crisis made the IT market gloomy .secondly ,the
whole IT market had moved to a post-PC era which is a big challenge to Dell, whose
foundation is PC manufacturing .this paper uses the enterprise strategy management
theory to discuss the business strategy in post-PC eraof Dell (china ) Co., Ltd.
This paper makes a brief introduction of Dell (China) Co., Ltd using the enterprise
strategy management theory to research the outer and inner environments, the related
market and competition background of Dell (China) Co., Ltd, to find out the advantage
and disadvantage ,challenge and opportunity with SWOT theory. At the end of the
content, to make a conclusion and get a solution ,the best strategy choice of Dell (China)
Co., Ltd.
What's more ,the paper also analysis the business running environments of Dell
(China) Co., Ltd ,which including six aspects: business model, manufacturing system,
abandoned stocks, call system, company culture and financial situation .all the analysis
points are based on my own working experience in Dell (China ) Co., Ltd.
Dell (China) Co., Ltd faces many challenges，at the same time, meets a lot of
opportunities. Especially in the small to medium sized cities in China.
Keywords: IT, strategic management, post-PC era, Dell (China) Co., Ltd