摘 要
近年來,医改作为国计民生的重要内容,H益成为国家和百姓关注的焦点,
《医改方案》也越来越多的关注和涉及药品零售企业的发展和管理问题。政府对
药店发展连锁经营的鼓励使得药品零售企业呈现快速增长态势,而药品零售企业
如何在瞬息万变的市场经济屮获得竞争优势人力资源成为本领域各企业关注的
焦点。人力资源作为组织发展最宝贵的资源,使得企业的竞争转变为人才培育的
竞争。员工培训相关主题的研究越来越受到重视,成为人力资源幵发研究与实践
的热点课题
BCT公司是青岛一家专业从事药品岑售和医疗服务的医药连锁企业,长期以
来,公司将人力资源视为最尘贵的资源予以视,培训活动的从无到冇从少到多,
的确在提高员工专业知识和技能方而起了一定的作用,但在医改的推进和药品零
俾业竞争加剧的环境下,公司对高素质人员需求的问题F1益凸显,培育高素质员
工也成为企业发展的重中之重,然而,BCT公司TH在运行的培训系统在培训理念、
培训结构、培训内容和方式方法上都很难满足公司未来发展对人冰的需求,进而
制约了市场竞争力的提高。本文以BCT公司的培训体系为研究对象,以人力资源
培训与丌发对企业竞争能力和综合实力提高的重要性为研究课题,对BCT公司员
工培训体系的现状和设计进行研究,旨在通过设计和实施完整而高效的员工培训
体系帮助企业提高人力资源水平,从而获取市场竞争优势
本文从人力资源和员工培训的相关概念出发,并以培训理论为指导,综合运
用文献调查、实地考察、访谈、问卷调查、数据分析等方法,对BCT公司目前的
人力资源状况进行了解,并对现有培训体系进行了调查分析,针对公司培训体系
面临的一系列问题,提出相应的设计建议及保障措施,以提高公司面对市场竞争
环境变化的适应能力,帮助企业在即将到来的变革中平稳过渡
本文所设计的BCT公司员工培训体系,是基于BCT公司自身现有人力资源
特点,结合一系列公司内外优势、劣势以及环境变量,理论联系实际,切实可行,
具有较强的可操作性,它将帮助BCT公司更有效的实施员工培训,全面提高人力
资源质
ABSTRACT
These years, as national economy and the people's livelihood, Medical Reform has
gradually become the focal point of both government and people. Medical Reform
Plan has also paid more attention and involved to the development and management of
pharmaceutical retail enterprises. Drug retail enterprises show rapid growth due to
government's encouragement on chain business. While, how do these enterprises gain
competition advantage in this fast changing market economy Human Resource
becomes the focus of the enterprises in this field. As the most precious resource,
human resource pushes the competition of enterprises to that of training. The research
on the subjects related to staff training gains more prominence, which is proved to be
hot subject for human resource development research and practice.
BCT is a pharmaceutical retail chain enterprise in Qingdao, professionally in drug
retail and medical service. Over the years, BCT regards human resource as the most
valuable resource and attaches much importance to her development. Staff training is
from less to more, which indeed has effect on improving staff professional knowledge
and technique. However, in the atmosphere of medical reform deepening and
competition intensifying of pharmaceutical retail industry, the issue of high-quality
staff needs become increasingly prominent. Fostering high-quality staffs become
number one priority. While, the training system BCT executes now is hard to satisfy
the talent needs for her future development due to lagging training idea, structure,
contents and methods, which limits her improvement of market competition in advance.
This paper takes BCT training system as the research object, and takes the importance
of human resource training and development affecting improving enterprise
competition ability and comprehensive ability as research subject. It will place research
on BCT present situation and optimize BCT staff training system, with the objective of
helping BCT enhance human resource quality by designing and executing complete
and efficient staff training system, so as to acquire market competitive advantages.
This paper starts the research from concepts relative to human resource and staff
training, guided by training theories. Comprehensively using literature survey,
on-thc-spot investigation, interview, questionnaire survey and data analysis, the paper
tries to make readers understand BCT present situation of human resource, investigates
and analyzes present training system, concludes a scries of problems BCT training
system faces and puts forward optimization suggestions and safeguard measures, so as
to help BCT improve the adaptability to market environment change and go through
the upcoming competition challenges.
The staff training system optimized in this paper is based on present traits of RCT
human resource system. It combines a series of advantages and disadvantages inside
and outside the enterprise and environment variables as well, putting the theories into
practice,which makes the research of this paper feasible and practical. It will help
BCT cfilcicntly launch stalT training and roundly improve the quality as well as level
of human resource. Not only does it facilitate the completion of human resource
system, but also contributes to enterprise competition improvement. In this case,BCT
will gain solid base and support to meet the market chanccs and challenges. At present,
research and optimization on stafl' training system of pharmaceutical retail enterprises
is still in the exploratory stage. The opinions and ideas this paper putting forward in
training field will provide reference value to similar enterprises in enhancing slaiT
competence, so as to realize talents reservation and education, strengthen enterprise
cohesion and competition.
Key Words: Human Resource; Training System; StafT Training; Pharmaceutical
Retail Chain Enterprises