。 Copyright ? iResearch Inc. 2004 目 II. 概念定义..........................................................................................................................2 III. 研究方法.........................................................................................................................3 1. 中国移动通信与移动增值服务市场发展分析...................................................................4 1.1. 中国移动通信市场发展规模与预测...........................................................................4 1.2. 中国移动增值服务市场发展规模与预测....................................................................6 2. 彩信市场发展分析.........................................................................................................10 2.1. 彩信服务概述..........................................................................................................10 2.2. 彩信市场发展规模与预测........................................................................................11 2.3.彩信市场SP 竞争分析...............................................................................................12 3.网民无线增值业务使用情况分析.....................................................................................13 3.1.网民使用手机档次的分析.........................................................................................13 3.2.网民通过网络使用各项增值服务的情况....................................................................14 3.3.网民未来使用彩信服务的可能性...............................................................................15 3.4.网民对彩信收费价格的看法......................................................................................16 3.5.网民对彩信的满意度情况.........................................................................................17 附录1 .18 附录2 1