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MBA毕业论文_珠海外轮代理有限公司的管理问题及对策研究(68页).rar

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更新时间:2018/9/12(发布于海南)

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文本描述
摘要
在经济全球化趋势日趋明显的今天,国际物流在世界经济发展的过程中起着
越来越重要的作用。国际物流网络建设的成功与否,直接关系着一个国家或地区
的国际贸易情况,进而影响着该国家或地区在世界经济中的竞争能力。海洋物流
作为现代国际物流的重要组成部分,承担了国际货物运输百分之八十以上的运量,
在质量要求、经济要求、安全要求等方面具有其它运输方式无法比拟的优势。2009
年珠海市提出了以港兴市的发展战略,珠海港口经济发展迅速。中国珠海外轮代
理有限公司面临着巨大商机及壮大自己的机会。公司围绕集装箱班轮代理、散杂
货船务代理、货物运输、报关四个主要业务设置了事业部制的企业组织结构。并
围绕这四个利润中心展幵公司的生产经营活动。公司具有较为完善的薪酬激励机
制和考核约束机制。公司的管理活动在总体上保持着一种有序运行的状态,生产
经营规模也在逐渐增大。然而公司的管理模式也存在着一些缺陷,需进一步完善。

这些缺陷集中表现在五个方面:一是企业定位不够准确;二是人力资源管理水平
有待提升;三是人才资源开发工作尚需加强,企业还没有形成一支稳定的、高素
质的人才队伍;四是企业文化环境建设欠缺,没有形成良好的企业精神和价值观;
五是业务创新不足,既没有完善一体化的综合业务,也没有提升差异化的服务水
平。珠海外轮代理有限公司只有正视管理活动中存在的缺陷并积极自我完善,建
立有效地约束机制和激励机制,才能促进公司管理水平的不断提升。

关键词:外轮代理;国际物流;绩效考核;情感管理
英文摘要
ABSTRACT
Increasingly evident today in the trend of economic globalization, international
logistics in world economic development plays an increasingly important role in the
process. The success of International logistics network has a direct bearing on
international trade with a country or region, which in turn affects the competitiveness of
the country or region in the world economy. Marine Logistics as an important part of
modern international logistics, took over 80% of the international transport of goods
freight volume, in terms of quality, economic requirements, security requirements with
incomparable advantages of other modes of transport. In 2009 Zhuhai city put forward
start city with harbor development strategy, Zhuhai has rapid development in harbor
economy39; China Ocean Ship Agency Zhuhai limited company is faced with the
opportunities of tremendous business and expands their own. Around the container liner
agency, bulk cargo shipping agents, transport of goods, customs of four main businesses,
the company has set the enterprise organizational structure of the division system. And
around these four profit center to develop the company39;s production and business
activities. The company has a perfect incentive mechanism and assessment mechanism.
The company39;s management activities in general maintains an orderly operation of the
state, the production scale is also gradually increasing. However the company
management mode also has some flaw, needs to be perfected further. These defects are
reflected in seven aspects: 1 Enterprise orientation is not accurate; 2 The level of human
resource management should be improved; 3 The human resources development work
still needs to be strengthened, enterprises have not formed a stable, high-quality personnel
team; 4 The lack of enterprise culture environment construction, has not formed a good
spirit of enterprise and values; 5 Business innovation is insufficient, neither perfect
integrated business, nor differentiated service level. Zhuhai ocean ship Agency Company
should face management model of the existence of defects and positive self perfection,
establish an effective constraint mechanism and incentive mechanism, in order to promote
the company continuously improvement of company management level.
Key Words: Ocean Ship Agency; International Logistics; Performance Appraisal;
Emotion Management