of Yuzhong Peninsula Transformation 重庆渝中半岛城市形象设计——方案五 德国Pesch设计公司 1712 km Distance 4.98 Mio residents in a metropolitan regionof 30.3 Mio residents Rising World City Rapid development of Yuzhong Peninsula urban structures Needs memorable places Qualified by the natural elements of the place Disposable Areas Identity Branding Sidney Opera, Australia | Jrn Utzon Identity branding architecture Identity branding architecture Bilbao, Spain | Frank Gehry Identity branding architecture Erasmus Bridge Rotterdam , Netherland | Ben van Berkel Barcelona, Promenade Barcelona, Rambla