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Guangzhou JiuFang Electronics Co., Ltd
Business Plan
Contents
1. OVERVIEW 1
2. DESCRIPTION OF COMPANY 2
2.1 COMPANY BACKGROUND 2
2.2 COMPANY PURPOSE & STRATEGIC OBJECTIVES 3
2.3 COMPANY STATUS QUO 3
2.4 KEY POSITIONS IN COMPANY 4
2.5 PARTNERS 5
3. DESCRIPTION OF PRODUCTS 6
3.1 PRODUCTS & TECHNOLOGY 6
3.2 ADVANTAGES OF PRODUCTS 8
3.3 TECHNICAL ADVANTAGES & HOLDING STRATEGY 10
4. MARKET ANALYSIS 12
4.1 MARKET SCALE 12
4.2 DESCRIPTION OF MARKET SEGMENTATION & CUSTOMERS 14
4.3 ANALYSIS OF COMPETITION 16
4.4 SWOT ANALYSIS 18
4.5 ENTRY BARRIERS 18
4.6 ANALYSIS OF RISKS 19
5. MARKET STRATEGIES 20
5.1 TARGET MARKET 20
5.2 MARKET POSITIONING 21
5.3 PRICING STRATEGIES 21
5.4 SALES CHANNEL 22
5.5 ADVERTISEMENT/PROMOTION AND PR ACTIVITIES 23
5.6 SALES TARGET & COST BUDGET 23
6. PRODUCTION OPERATION MANAGEMENT 25
6.1 PRODUCTION OPERATION FLOW 25
6.2 INFRASTRUCTURE & EQUIPMENTS 25
6.3 ANALYSIS OF PRODUCTION COST 26
6.4 IMPLEMENTATION PLAN 27
6.5 ENVIRONMENTAL INFLUENCE & QUALITY CONTROL 27
7. ORGANIZATION STRUCTURE & PERSONNEL MANAGEMENT 28
7.1 ORGANIZATION STRUCTURE 28
7.2 PERSONNEL ARRANGEMENT & SALARY PLAN 29
8. CAPITAL DEMAND 31
8.1 FINANCING PLAN 31
8.2 USE OF FUNDS 31
8.3 REPAYMENT PLAN 32
9. FINANCIAL ANALYSIS 32
9.1 BASIC ASSUMPTIONS 32
9.2 FINANCIAL INDICATORS 33
9.3 FINANCIAL STATEMENTS 33
9.4 SENSITIVITY ANALYSIS 34
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