'目 录 第一部分　导言·········································P04 第二部分　中国大陆电磁炉市场概要············································P10 第三部分　2003-2004年度电磁炉市场综合研究··················································P13 第一章　2003年中国大陆电磁炉市场发展背景分析······················································P14 　　第一节 宏观经济发展状况简析·····················································P14 　　第二节 家电业发展状况简析·············································································P21 　　第三节 小家电市场发展状况简析···············································P24 第二章　市场总量与市场结构·························································································P27 　　第一节　市场总量研究·····································································P27 　　① 中国家电电磁炉产品2003年3月-12月出口状况··················································P27 　　② 中国城市电磁炉市场总体规模······························································P28 第二节　市场结构研究··································································P30 　　① 中国大陆电磁炉市场品牌结构分析··········································································P30 　　② 2003年电磁炉产品技术结构分析···············································P47 第三章　品牌竞争静态分析···································································P53 第一节　产品与价格竞争研究·····················································P53 ①品牌主推机型研究·····························································P53 ②价格策略分析···································································P58　　 第二节　渠道策略分析··············································································P60 第三节　平面媒体广告竞争动态分析····································································P63 ① 硬性广告投放研究················································P63 ② 软性媒体传播研究················································P83 ③ 硬性广告主题词研究···············································P99 第四节 主要竞争品牌促销活动分析····················································P102 第五节 消费者调查研究··········································································P104 第四部分　慧聪建议·················································································P120 ......