＇报告目录 第一部分　导言·························································································································································P04 第二部分　中国大陆抽油烟机市场概要···········································································································P09 第三部分　2003-2004年度抽油烟机市场综合研究······················································································P16 　　第一章　2003-2004年中国大陆抽油烟机市场发展背景分析··············································································P16 　　1.1　宏观经济发展状况简析································································································································P16 　　1.2　家电业发展状况简析····································································································································P25 　　第二章　市场总量与市场结构······························································································································P31 　　2.1　2003年年中分地区城镇居民家庭平均每百户月平均主要家用电器消费品拥有量····························P31 　　2.2　国内抽油烟机产品产量状况··············································································································P33 　　2.3　中国大陆城镇居民抽油烟机普及率及地区分布·························································································P36 　　2.4　中国大陆城镇家庭消费支出与抽油烟机拥有量的比较（台/百户）·····················································P37 　　2.5　中国城市抽油烟机市场品牌结构分析·········································································································P38 　　2.6　2003年度抽油烟机按品牌分品种重点商场零售量分布·········································································P39 　　2.7　2002.07-2003.06　抽油烟机主要城市品牌市场占有率(销售额)　····························································P40 2.8　产品技术结构市场占有率分析·····················································································································P52 　　第三章　品牌竞争静态分析···································································································································P53　 　　3.1　重点企业概况及渠道分析·····························································································································P53 　　3.2　中国城市抽油烟机市场产品线分析··············································································································P69 　　3.3　品牌价格策略·················································································································································P71 　　3.4　平面广告竞争分析（2002.01-2003.10）····································································································P74 　　　　　　　3.4.1　硬广告竞争分析································································································································P74 　　　　　　　3.4.2　软广告竞争分析································································································································P98 　　3.5　品牌促销活动········································································································································P111 　　3.6　重点企业竞争力综合分析·························································································································P115 　　3.7　消费者调查研究·····································································································································P120 　　3.8　发展趋势分析··········································································································································P143 第四部分　慧聪建议·················································································································································P146 附　录······································································································································································P151 ......