S公司的游艇展项目(上海国际游艇展)从1996年成立开始,经历了 17年的风风雨雨,
如今已发展成为我国第一大国际性游艇展会。然而,随着游艇及相关行业在我国的迅速发展,
国内其他城市也看到了其中的商业契机和价值,各地举办的游艇展先后崛起和举办。S公司游
艇展项目的发展战略如何确立、如何调整,如何创新运作模式和管理服务,从而突破该项目存
在的发展瓶颈,是本文主要分析和研宂的课题。
本文在整理总结了国内外游艇业制造市场和消费市场的基础上详细分析了我国游艇展会的
发展和现状,并通过对其他同类展会的各项数据指标的比较,同时利用PEST、波士顿矩阵、SWOT
分析等工具,对S公司游艇展项0的现状、市场地位和综合竞争力进行了分析和归纳。然后通
过问卷调查等方法剖析该项目目前存在的问题,并尝试通过对海外游艇展成功经验的借鉴结合
S公司游艇展项R的实际情况,提出解决方案并组织实施。
通过本论文的研究,有助于帮助S公司的游艇展项目巩固核心竞争力以及提高综合竞争力,
从而更好的长期、可持续的发展。同时,本文为我国的展会主办方在游艇展的创新发展方面提
供了具有一定运用价值的研究成果和建议。
关键词:游艇展,游艇产业,创新发展
Abstract
The yacht industry is called ” the huge business opportunities which floating in the
golden waterway In the developed countries in Europe and America, as luxury
consumption characteristics of water entertainment products, yacht, has gradually
become a popular family and personal senior durable consumer goods like cars. But
yacht industry has just started in China. However, with the rapid development of China's
economy, yacht economy also continues to heat up, more and more people begin to pay
close attention to the yacht and boat, consumer demand is also increasing unceasingly.
The China(Shanghai) boat show which is organized and held by S company was
founded in 1996.It has experienced 17 years of ups and downs from the start, and now
has become China's first big international yacht exhibition. Meanwhile, as the domestic
yacht and related industrys rapid development, other cities in China also realized the
business opportunities and value, many other boat shows are being hosted in this country.
For the boat show project of S company, how to establish and adjust the management
strategy, and how to innovative operation mode, management & service, thus to
breakthrough development bottleneck of S company's boat show This paper will mainly
analyze and research this topic.
Firstly, author gives out the detailed analysis of the development process of boat
show in China and the status quo on the basis of summarizing the yacht industry
manufacturing market and the consumer market at home and abroad. Secondly, through
analyzing the other similar exhibitions of various data index comparison, and at the same
time, by use of tools such as PEST, Boston matrix, SWOT and so on, the market status
and comprehensive competitive power of boat show which is organized by S company
are analyzed and summed up. Then, to list the existing problems of S company's boat
show through the questionnaire analysis result. At last, to propose the solutions by
combing the overseas successful yacht shows' experience and the actual situation of S
company's boat show, and finally to organize the implementation.
This thesis is going to help S company's Shanghai boat show improve the
。。。
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