法维莱轨道制动公司是由法国法维莱运输集团和中国北车四方车辆研究所有
限公司共同投资成立的中法合资企业,主要从事轨道交通领域制动系统的设计和
制造。中国铁路行业的特殊性和中欧文化的差异,使法维莱公司在从无到有的发
展过程中并非顺利,经历过挫折和失败。在激烈的竞争环境下,如何有效研究、
应对外界复杂的环境,明确自身的发展方向和发展战略,对企业在竞争中占得稳
固的地位,开拓更加广阔的中国市场,具有现实意义。本文旨在对法维莱公司进
行战略分析的基础上,就企业如何应对机遇和挑战,制定适合自身的正确的发展
策略,提出一些思想和建议。
本文首先介绍了法维莱公司的外部环境尤其是行业环境,继而对公司的内部
条件进行分析,剖析了企业与中国铁路市场特殊性存在的问题和矛盾。在此基础
上,运用外部因素评价矩阵、内部因素评价矩阵、SWOT矩阵分析等方法对企业面
临的机遇和挑战、现有资源能力上的优势和劣势进行分析,总结出战略要素。之
后,坚持理论与实践相结合的原则,通过战略管理基本理论的运用,釆用定性分
析与定量分析相结合的方法,对法维莱公司应该釆取的发展战略作了较详尽的分
析和探讨。结合企业的实际情况,从战略的几个层次提出了一体化战略、差异化
战略、针对北车集团客户的聚焦战略等适合企业的发展策略,并相应提出了战略
实施的保障措施。
关键词:发展战略;制动;差异化战略;聚焦战略;文化风险
ABSTRACT
In recent years, Chinese railway speed raising and high-speed train development is
in urgent need of advanced technical force and mature equipment suppliers as support.
The technical level of domestic enterprises can not meet the demand of the railway leap
forward development within a short period of time,so the Ministry of Railways has
decided to implement the technology introduction and technical cooperation strategy,
which for many foreign advanced railway equipment suppliers has created an
opportunity to enter the Chinese market. Faiveley transport Group of France established
a local rail brake company in China in such a time under the conditions.
Faiveley rail brake company is jointly invested by Faiveley Transport Group of
France and CNR Sifang Rolling Stock Research Institute Co., Ltd., mainly engaged
in the field of rail transport braking system design and manufacture. Due to the
particularity of the Chinese railway industry, and China-Europe cultural
differences, Faiveley is not in a smooth development process from foundation,has
experienced setbacks and failures. Under the competitive environment, how to
effectively deal with the complex environment outside,establishing a clear direction of
development and development enterprise strategies has practical significance on
building a stable position and developing a broader Chinese market. On the basis of
Faiveley company strategic analysis about how to respond to the opportunities and
challenges, this paper aims on putting forward some ideas and suggestions about
developing its own right growth strategy.
This paper first describes the external environment of Faiveley, especially the
industry environment, then analyzes the internal condition of the company, the
problems and contradictions of the enterprises with the particularity of the Chinese
railway market. On this basis, using the external factor evaluation matrix, the internal
factor evaluation matrix, SWOT matrix analysis of the enterprises to analyze the
opportunities and challenges faced by Faiveley, strengths and weaknesses in the existing
resource capacity,summarize elements of the strategy. And according to the principle of
combining theory and practice through the use of strategic management theory,
using the method of combining qualitative analysis with quantitative analysis, made
a more detailed analysis and discussion on the development strategy should be taken by
。。。
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