摘要
南宁是广西区域经济最发达、金融资源最丰富的地区,也是金融同业竞争最激烈的
地区,是JS银行广西区分行价值创造的主战场。为更好应对R益复杂的经营环境以及
R趋激烈的竞争环境,JS银行广西区分行根据建总行的要求,结合广西分行的实际,于
2008年底开始转变南宁城区支行为对公经营中心,实施对公业务专业化经营,初步构建
“经营专业化、服务差别化、机构扁平化、管理规范化”的新型组织构架和运作机制。

至今,已基本上完成转型改革,但是世上不存在完美的改革,只有不断完善的改革,如
何巩固转型改革成果并将改革深化,是JS银行南宁对公经营中心面前的重要课题。因
此,未雨绸缪,长远规划,得出较为适合JS银行南宁对公经营中心下一步发展的竞争
战略,己成为当务之举。

本文首先阐述了竞争战略的相关理论,包括波特竞争战略理论和企业竞争战略理论
等理论,为以后本文之后的分析提供理论基础;其次,对JS银行南宁对公经营中心所
面临的宏观环境和内部资源与能力进行详细分析,从而得出JS银行南宁对公经营中心
所处宏观环境的机会、威胁以及内部资源与能力的优势、劣势,为JS银行南宁对公经
营中心竞争战略的选择提供依据;最后,结合JS银行南宁对公经营中心实际情况,以
迈克尔.波特的竞争战略理论为指导,采用SWOT分析法,从而选择、确定适合JS银行
南宁对公经营中心的竞争战略,并对竞争战略的实施及所需的保障措施进行了论述。

关键词:竞争战略;SWOT模型;成本管理;
ABSTRACT
Nanning's economy is most developed and Narming's financial resource is the most
abundant in Guangxi province, at the same time, Nanning's financial industry is the most
competitive in Guangxi province. Guangxi Branch of JS Bank made a structural reform in
2008 to compete with competitors, Therefore, Narming Corporation Vocational Center was set
up. How to consolidate the results of the reform and deepen the reform is very important for
Nanning Corporation Vocational Center. It's so imperative to make out proper development
and competition strategy to survive and develop for Nanning Corporation Vocational Center
in competition.
Firstly, the thesis introduces the competition strategy on Porter's competitive theory and
strategy theory for common competition. Secondly, through the analyzing of macro
environment, industry environment, internal resources and capabilities, the thesis obtains
strengths, weakness, opportunities, and threats for Nanning Corporation Vocational Center.
Then, using advanced SWOT analysis to determine the competition strategy for Nanning
Corporation Vocational Center of JS Bank. Finally, to ensure the smooth implementation of
the competitive strategy for Nanning Corporation Vocational Center, the thesis lists the
safeguards.
KEY WORDS: competition strategy; SWOT model; Cost Management