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野村证券亚太地区手机行业研究报告_2008年3月(58页).rar

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野村证券《亚太地区手机行业研究报告》2008年3月(58页).rar Sleep mode Asian handset plays are going to take a while to recharge. We had cut our numbers across the board earlier this year to reflect Motorola's problems, but TI and Sony Ericsson's latest concerns on replacement demand indicate the malaise is spreading beyond the high end into the mid-range market. Replacement demand in developed markets remains a big proportion of handset demand (estimated at one-third of the 2008F global total), and the repercussions will be felt by all links in the handset chain in Asia. We have cut numbers again and are now below or at the low end of consensus on FY08F earnings for almost all stocks under our coverage. Ratings are lowered for SEC (NEUTRAL, from Strong Buy), HTC (BUY, from Strong Buy), FIH (NEUTRAL from Buy) AAC (NEUTRAL, from Buy), Merry (REDUCE, from Neutral) and Silitech (REDUCE, from Buy). Interestingly, the beleaguered high end is potentially where positive catalysts will first re-emerge, with the advent of more advanced application processors, new browsing software and HSDPA proliferation. But this is no time to invest in themes. Our remaining BUYs are supported by company-specific catalysts: BYD and LG Electronics are, respectively, seeing share gains with Nokia and in the US; HTC enjoys a dominant share in the Microsoft platform niche. 􀁣 Replacement demand: the next shoe to drop 􀁤 Slowdown to extend well into 2H08F 􀁥 High end should resume growth first