文本描述
野村证券《亚太地区手机行业研究报告》2008年3月(58页).rar
Sleep mode
Asian handset plays are going to take a while to recharge. We had cut our numbers
across the board earlier this year to reflect Motorola's problems, but TI and Sony
Ericsson's latest concerns on replacement demand indicate the malaise is spreading
beyond the high end into the mid-range market. Replacement demand in developed
markets remains a big proportion of handset demand (estimated at one-third of the
2008F global total), and the repercussions will be felt by all links in the handset chain
in Asia. We have cut numbers again and are now below or at the low end of
consensus on FY08F earnings for almost all stocks under our coverage. Ratings are
lowered for SEC (NEUTRAL, from Strong Buy), HTC (BUY, from Strong Buy), FIH
(NEUTRAL from Buy) AAC (NEUTRAL, from Buy), Merry (REDUCE, from Neutral) and
Silitech (REDUCE, from Buy). Interestingly, the beleaguered high end is potentially
where positive catalysts will first re-emerge, with the advent of more advanced
application processors, new browsing software and HSDPA proliferation. But this is no
time to invest in themes. Our remaining BUYs are supported by company-specific
catalysts: BYD and LG Electronics are, respectively, seeing share gains with Nokia
and in the US; HTC enjoys a dominant share in the Microsoft platform niche.
􀁣 Replacement demand: the next shoe to drop
􀁤 Slowdown to extend well into 2H08F
􀁥 High end should resume growth first